The Friends of the BQX approached us with a goal of increasing support for the Brooklyn-Queens Connector, a new system they hope to build to connect under-served areas in BK and Queens.
To accomplish this, we wanted to authentically show the wide variety of people who would be positively impacted by the BQX. We created multiple videos using a grassroots approach that showed people explaining, in their own words, how this new transit option would improve their commutes and communities.